Ralph Lauren’s global campaign celebrates the enduring partnership of two iconic brands steeped in heritage and who honor the sense of sportsmanship which Wimbledon, recently concluded, is renowned for. In a series of elegant portraits and films shot at The All England Lawn Tennis Club, the cast, who are made up of a world-class group of progressive athletes from diverse sporting fields discuss the meaning of sportsmanship and the values behind the it, both on and off the court.

The cast includes Professional rugby Player, Maro Itoje; Tottenham Hotspurs and South Korean soccer Player, Son Heung-Min; Principal Dancer at The Royal Ballet, Francesca Hayward; British Women’s surfing champion; Lucy Campbell and G2 E-Sports League of Legends Player, Rekkles. Rekkles involvement in the campaign, marks the first time a luxury fashion brand has partnered one of the world’s leading entertainment and esports brands, G2.

The eyewear collection featured on the cast is designed to perfectly reflect the attitude and elegance of the spectators attending the world’s most famous tournament. Among other styles, the sunglass collection includes vintage-style unisex sunglasses with the ‘POLO’ logo on the top of the temple, combined with rubber strips in the iconic Wimbledon colors. The eyeglasses offered, by contrast, feature a rectangular frame enhanced with contemporary details. Inspired by the rich history of tennis and the event’s long sporting tradition, this acetate frame displays the iconic Polo Player in purple on the outside of the temple and the Wimbledon by Polo Ralph Lauren logo on the inside.

To celebrate the much anticipated event, the windows of David Clulow Opticians, the leading luxury group of Opticians in London & the South East, featured Wimbledon themed displays entirely dedicated to the campaign. These prominent window displays will pay tribute to the meaning of sportsmanship and the values it promotes, both on and off court.