Facebook, Inc. and EssilorLuxottica announced a multiyear collaboration to develop the next generation of smart glasses. The announcement was made by Mark Zuckerberg during Facebook Connect, an annual conference held virtually from California.

The partnership will combine Facebook apps and technologies, Luxottica’s category leadership and iconic brands, and Essilor’s advanced lens technology to help people stay better connected to their friends and family. The first product will be branded Ray-Ban, the world’s most popular eyewear brand,It will combine the best of both worlds – innovative technology and fashion-forward style – to create smart glasses that consumers will truly love wearing.